Understanding Customer Needs

Paul Fearis headshot

 Paul Fearis, M.A., Senior Lecturing Fellow, Duke Biomedical Engineering

Sponsored by Duke MEDx and Duke Engineering Entrepreneurship (EngEn)

7 - 10 p.m.
Tuesday, January 5, 2021

Registration is required: https://duke.qualtrics.com/jfe/form/SV_cNHsivpurSvLjG5
Attendance is limited to 75

If you have any questions or after registering you find that you will be unable to attend, contact Donna Crenshaw at donna.crenshaw@duke.edu

“Insight Informed Innovation”: a front-end process to kick-start and inform medical device innovation

Paul Fearis will share best-practice qualitative primary research methods from industry. Participants will learn a robust and repeatable process to deliver unmet, underserved and unarticulated stakeholder needs/customer requirements. The course will enable participants to

  • define a front-end innovation process compatible with design controls,
  • conduct and document robust ethnographic(observational) research,
  • conduct stakeholder interviews as a starting point for and during the product development process,
  • analyze research to extract and prioritize stakeholder needs, and
  • transition insights to subsequent downstream development processes.

Paul Fearis joined Duke after 28 years in the medical device design consulting industry with PDD, Sagentia and latterly his own consultancy Clinvue.

Originally trained in Industrial Design Engineering at the Royal College of Art and in Mechanical Design at Cranfield Institute of Technology in the United Kingdom, Paul helped to define and bring to market a broad range of medical devices for both multinational corporations and startups in the United States and around the world.

Paul specializes in human-centric product design with particular emphasis on front-end innovation and product specification processes, including ethnographic observational research and the identification of unmet, underserved and unarticulated clinical/stakeholder needs.

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