Product Design, Brand and Product Marketing

Julie Bryce and Michael Laut headshot

Julie Bryce, B.A., freelance Chief Marketing Officer
Michael Laut, MID, CEO of Laut Design

Sponsored by Duke MEDx and Duke Engineering Entrepreneurship (EngEn)

7 - 10 p.m.
Tuesday, March 2, 2021
Zoom

Registration is required: https://duke.qualtrics.com/jfe/form/SV_8cTadnh2zARJUkl
Attendance is limited to 75

If you have any questions or after registering you find that you will be unable to attend, contact Donna Crenshaw at donna.crenshaw@duke.edu.


Julie Bryce is a corporate America citizen turned advocate for the New Way of Working. She began working as an independent, fractional Chief Marketing Officer in 2018 after 15 years of in-house marketing experience at B2B technology leaders like Red Hat and Oracle as well as startups backed by venture capital firms like Benchmark Capital and Menlo Ventures. Julie's work is predicated on a belief that every organization has an interesting story to tell, but many lack a compelling way to describe what they do and why it matters — in a commercial context and in language anyone can understand. She strives to bring an entrepreneurial mindset and honest authenticity to everything she does: Esse quam videri. She runs on coffee and wine and is unapologetically snobbish about both. She is Partner to Ben, Mom to John, and proudly calls Durham home.

Michael Laut is the CEO and Creative Director at Laut Design here in Raleigh, NC. He’s an alumnus of NC State’s College of Design, holding both Bachelors and Masters degrees in Industrial Design. He is also an adjunct professor in the College of Design’s Industrial Design and Art + Design departments. Laut Design is a creative firm specializing in product design and brand development for Fortune 50 clients, venture-backed firms in areas like RTP and Silicon Valley, as well as lean local start-ups. Laut's Raleigh-based design studio combines design sketching, CAD modeling, branding, and prototyping for projects ranging from medical devices to sporting goods to military equipment. The firm also houses a 3000 sq. ft. machine shop capable of traditional and experimental prototype fabrication processes. Michael has bootstrapped Laut Design as well as a handful of other business ventures, and mentors companies in the start-up phase both professionally and personally.

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