Assessing Customer Needs and Determining Market Size

Saturday, September 30, 2017

11:00 am - 3:00 pm
Fitzpatrick Center Schiciano Auditorium

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Presenter

David Christie, MBA, BSc

Details

Building from a foundation of well-proven market validation and assessment tools, proven to work with any type of technology start-up, this workshop takes simple concepts and focuses on practical application. These concepts can be applied early at the idea stage, anytime during product development, in preparation for product launch, or to increase sales in the market. David Christie has helped hundreds of inventors and entrepreneurs to understand their customers and markets, thereby increasing the speed and certainty of their commercialization journey. As an Entrepreneur-in-Residence at Wavefront, Canada's National Centre of Excellence for Wireless Innovation and Commercialization, he teaches their Market Validation Program coast-to-coast, and coaches many wireless technology startups. His active consulting practice focuses on early-stage and emerging medical technology companies, helping them create and execute their go-to-market plans. This event is a workshop and will require significant engagement from attendees. Ideally each attendee (or small group) will arrive with a business concept in hand, ready to apply the lessons of the workshop in real-time. Although attendees will be offered the opportunity to share concepts and ideas with the group, no public disclosure is required. Lunch will be provided at this workshop and registration is required at the following link: http://bit.ly/2jf3t0F

Contact

Crenshaw, Donna
919-660-1915
donna.crenshaw@duke.edu

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